Another chocolate company, Hershey's.
Actually I don't see them very often in the UK, and I realised that it's an American company. But we've got Cadbury's instead! I think Hershey's is targeting more children, rather than adults. Their adverts show that. Compared to Godiva, they are targeting more like school kids and their ads represent happiness, not sexuality.
I didn't even know Hershey's do any dark one. I thought they mainly sell milk chocolate for children. But both ads above look very cute. The top one looks more posh though.
I don't know why, but I'm just obsessed with chocolate these days...Coffee and dark chocolate...yum!!