Eminem is from Detroit. Did you know this?

Eminem in Detroit City

Well I didn't...

I said I'll do some work in the previous post, but decided to write one more as I didn't write anything yesterday.  

The advert was made for Chrysler's and aired on Super Bowl 2012. 

Eminem didn't like the idea of celebrity endorsement.  
Well he still doesn't like it.  But he decided to be involved in this campaign because...

He is from Detroit City where the car is originally from.  

So it represents that "the originality is the most important aspect"

Eminem, the music, and the car itself, everything is just so good.   

Its target audiences are men aged about 25-35ish?  
But I think both men and women would like this advert anyway.