Ayumi Sugawara

I am Ayumi (pronounced Are you me?).  I am a junior strategic planner at JWT Tokyo. 

I was born and raised in Japan and did a degree in Advertising at Bournemouth in the UK.

I am curious about human beings and objects, and the relationships between the two :) I like to think about things and conceptualise things.  I like new things, but I also like its combination with old things. 

When I'm not working, I might be just reading a book (mainly novels, but I also read books on typography, anthropology, history) or watching a film. 

Oh one last thing, I'm a listener of soundtrack.

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My favourite things

  1. Reading a book inside the house when it's raining outside
  2. Having a latte in the morning when I'm still sleepy
  3. Observing people when I'm bored
  4. Reacting like a dog when my mum accidentally calls me Alice (my dog's name)
  5. Spending all day in a bookstore or gallery
  6. Remembering film lines


May 2017 - Present

Junior Copywriter at JWT Tokyo

November 2016  - April 2017 

Junior Strategic Planner at JWT Tokyo


Junior Strategic Planner at UltraSuperNew (Tokyo)


Copywriting & Strategic Planner Intern at Likefriends (Amsterdam)


Business Intern at Google Tokyo

PPC Trainee at Forward 3D


Personal Project - Six degrees of separation in the UK + US (London, New York, San Francisco, and Portland) 


Secretary for BU Advertising Society


Saatchi & Saatchi Fallon Intern (Tokyo)

EACA International of Advertising

2011 - 2015            

BA (Hons) Advertising at Bournemouth University

I’m afraid so... you’re mad. Bonkers. Off your head... but I’ll tell you a secret... all of the best people are.
— Charles Kingsleigh