Typography

Just teaching myself Typography these days.  

It's really inspiring. 

The fonts I love (or should I say the most frequently used fonts in my life) are the ones below. 

I might be wrong, but I think I see Gill Sans a lot in the UK. 

 

Yahoo recently changed their logo. 

(They hadn't updated the logo for 18 years and finally done it!)

 

I just found it quite funny that they uploaded these videos on Youtube which is owned by Google..

And is it just me? the sound of "Yahooooooo" in the end sounds a bit like this Timon's singing..

 

Yahoo.jpg

On Marissa Mayer's Tumblr blog, the CEO at Yahoo, she said how they came to this conclusion:

  • We didn’t want to have any straight lines in the logo.  Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.
  • We preferred letters that had thicker and thinner strokes - conveying the subjective and editorial nature of some of what we do
  • Serifs were a big part of our old logo.  It felt wrong to give them up altogether so we went for a sans serif font with "scallops"  on the ends of the letters
  • Our existing logo felt like the iconic Yahoo yodel.  We wanted to preserve that and do something playful with the OO's.  
  • We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark
  • We toyed with lowercase and sentence case letters.  But, in the end, we felt the logo was most readable when it was all uppercase, especially on small screens. 

 

I quite like the new one.  I think it's definitely simpler than the old one.

 

Stefano Perrone, Art Director at Saatchi & Saatchi Italy, re-designed Google as a personal branding exercise.

I think they look classic and academic.  I just feel like this font is only appropriate for Google Scholar or Google Books.