"Placement"

Working at Saatchi



It's been a month (technically more than that) since I started my placement at Saatchi.

I had never been able to have a time to write my blog, which was pretty sad.

But I'm back in England for a day and starting my advertising training in Amsterdam from next week.

So now I've got 2 months left working at Saatchi.

I think this is the right time to clarify my experience.  

First of all...

1. Why Saatchi?

When I first thought about it, I realised that I had never heard of the name before starting this advertising course,
But I knew it's big.
I knew it's great.
I knew it's worth working there.

But I didn't exactly know what that is.

So I went to their website and found about their culture and clients, I really liked it!
Obviously, advertising is not my goal, but I guess I have to start from here.  
Well actually I think this is a perfect start!

And what we do at Saatchi is just so creative and cleaver.

I was like I want to learn all about advertising from them!

2. But why in Tokyo?

The first thing is...Saatchi in London only does a week placement and it's a lot more competitive.
And I was just like I wouldn't be able to get it there.

And I found the link to Saatchi Global and found a Japanese one.
I was like
"I didn't know there's one in Tokyo!"
So I emailed them without expecting any reply and got through some interviews.
And yeh, I'm like yay!

But the main reason why I chose Tokyo is that 
"I'd never lived in Tokyo, meaning I'd never worked in Tokyo"

But what people in the industry (especially global companies/ agencies) would expect me is to have some work experience both in Japan (Tokyo) as well as in other countries.

Obviously I know how I am supposed to behave in British business, but I didn't know that much about 
Japanese business manner.

And I think that it's such a shame if I didn't know any of Japanese business culture.

I've done some part-time jobs in Japan (Hokkaido), but I had never done any proper job there, 
so I had no chance to learn the actual Japanese business culture.

And like I said, even if I work abroad, what people expect me to have is 
some certain Japanese business manner and some experience there.

So I thought it's a good opportunity to learn there 
and have a Japanese business background. 

3. What are people here there?

Basically...they are all very nice!
They teach me a lot.
And I respect them a lot.
And because Saatchi in Japan is not as big as the one in London, I have a personal tutor who teaches me everything.
He teaches me how to write a project proposal and make a great presentation etc.
I think everyone helps me a lot.
They try to find the way I can do my best within 3 months. 
And we go lunch together which is my favourite time:)
Sometimes I feel like I'm bothering them (I try not to...) but I'm a student, so

NO MISTAKES,
NO LEANING

4. What is the job like? Did I change my mind at all?

The job itself is REALLY NICE.
I think sometimes I'm too tired with doing all stuff and it's kind of tiring just living in Tokyo cos lots of things are going on at the same time here, 
so my brain just stops working and don't want to do anything at all.
But I just realised that working at Saatchi is such a great experience that people can hardly experience.
So I should appreciate that.
Sometimes I can be busy, but I should appreciate every single job and enjoy it.
I think my mind haven't been changed at all.
I mean I still like advertising, but I still want to be a "Film advertiser".

I think I like advertising a lot more than I used to though.
I'm currently reading some books on advertising, so I'll share it at some point.  

5. What's next?

So I want to have more international backgrounds now...
Now I want to experience the industry in the U.S. now...
I know this sounds so stupid, but working in the U.S. must be a great opportunity to learn all different cultures.