Ok I have to admit that I was going to scream in the lecture
because the lecture I had was...
presented by Steve Henry!!
He is a famous Creative Director in the industry, especially in the UK.
Wired? or Genius?
I think creativity mostly comes from what people experience.
So for me, films, books, and stories from people.
To improve my creativity, I always try to think about how each product is connoted to each person.
So I make a drama in my head.
For example, Louis Vuitton's bag.
That's not something I'm obsessed with, but obviously some people are.
So what I do is just observing people who have the brand's bag, and try to imagine their background and experience,
and see how they are connected to the brand.
I think CONNECTIVITY inspires people's CREATIVITY.
So I try to absorb as much as I can in my life.
And this is also what Steve said in the lecture
I like weird stuff (like I said on "About Me")
I think wired stuff is the thing that inspires me.