This is what we call "the great experimental campaign"

National Geographic


When I saw this clip in the lecture, I just felt like...


I wish this happened when I was a kid because I'm sure I could enjoy even more.


Well even now, I enjoy this kind of things, but if I was a kid, I would be more excited about it!


I've always liked National Geographic.  When I go to London, I always go to the National Geographic shop at Piccadilly Circus.   

I think this campaign worked very well, especially for kids.  


People just don't watch videos or shows.  They EXPERIENCE it. 


The campaign grabbed audiences' attentions immediately I think.


And the place is a shopping centre where everyone can go to.


AMAZING!