What is blippar?
About 10 years ago, who thought this could happen?
When I was 10, I always wanted Spy Kids world to happen in the real world. Everything is so high technology and just like the video you watched.
And now we live in that age. When you realise that you forgot your mobile in the morning, you feel like you are missing a part of yourself that day.
This is such a great experimental marketing by using mobiles. Mobile marketing has become one of the most significant marketing tools within the last 10 years.
During the lecture, we watched this clip and found that about 90% of us (students) have smartphones and use apps every day.
Even my mother uses an iphone...
This kind of marketing will be even more important in the future, I think although I believe print ads (traditional ads) are still important as well.
What do you think?
Do you think people have gone to the too high technology world?
Here is the link for Mobile Marketing Association