What would you do if you first see these flying people in your town?
I think I would be like
"WHAT?!! Peter Pan!!!!?"
The campaign was for a promotion of the film which is about high school students gain super powers.
Not sure if the campaign itself worked well, but apparently it caught people's attentions. Since its video was put on Youtube on the 30th of January, it has been viewed by over 7.2 million people.
But it could cause car accidents or something I guess.
Imagine you are driving and you see people flying in the sky...
I would make a car accident.
Agency: Thinkmodo, New York City
Producer: James L. Percelay, Michael Krivicka
Published: 30th January 2012