Absolut Vodka

Absolut Vodka


I had never thought of writing about alcohol's ads.  But one of my friends who was sitting next to me in the library told me about these adverts.  


The one above doesn't look like an alcohol ad.  It actually looks like a chocolate or milk ad, like something sweet.  I like the idea of those binary oppositions.  It's an alcohol, but still lovely and girly.  Actually I think many of my female friends drink vodka.  I myself drink vodka as well.  I guess their target audiences can be women aged 20-35ish.  I don't know when this ad was used, but maybe they were doing a campaign to promote women to drink more vodka?
This one looks like a cover of TIMES' travel magazine.  It seems like "it's going to be like heaven (as in vacations) if you have absolut vodka".  Or "Have a vodka in the island".  Whichever it is, for women, it's just like heaven.  Alcohols on holidays in the island...:) It will motivate women's minds I guess!!