Emma Watson :Trésor Midnight Rose - Lancôme
Emma Watson is one of my favourite British actresses. I've been a big fan of her since I was 10. Do you think this celebrity endorsement is working? I think it is. Well...for me, apparently. But I don't think the target audience is my age as I think Lancome is for older than 25 or more? Kate Winslet used to do Lancome adverts, so I think she suits the brand better than Emma does. Kate Winslet is another my favourite British actress by the way. Cosmetics or fragrance ads tend to use celebrity endorsement a lot because they trigger DESIRE. I didn't see the whole narrative, but as long as celebrity endorsement works, I think adverts are fine. Not sure if it's right or not though.
Another use of celebrity endorsement which I like is this.
Coco Mademoiselle by Chanel - Keira Knightley
Keira Knightley, another great British actress, is selling Chanel's fragrance. I think she's kind of like an icon of luxury. Its target audience can be 25-30? so people like her age, I think.
I normally don't buy products because of celebrity endorsement, but I think I just love watching those ads.